Baby boomers are fading like mist in the night. The next major demographic organizations need to understand are the millennials.
Organizations must find ways to attract and retain millennial employees. This extract provides guidance on how to achieve these goals.
The widely accepted definition of millennials is those born between 1981 and 1996. This group has started ruling the world and dominating the various industries. They are politically aware, technologically advanced, and socially acceptable.
The characteristics of millennials differ depending on the region. They also vary based on the socio-economic conditions of the area. But there is one common characteristic of all millennials irrespective of the area in which they reside.
Millennials are standing out from the crowd owing to their general “coming of age” attitude, which is supported by the ease of access to information due to digitization. Millennials are also responsible for changing the mindset of our society. They are accountable for introducing modernism in society.
- Millennials are technologically advanced and owing to this, they have also been the center of most marketing efforts.
- They are multi-taskers – able to manage multiple tasks at the same time without making errors.
- The generation excels at out of the box thinking and is known for its creative problem-solving skills. It is always their endeavor to come up with something different and new for the world to see. They tend to exhaust their creative faculties from time-to-time.
- They are careful before opting for a service or buying products. They aren’t gullible and easily-convinced. They look for advice and research before going for something.
- They are socially conscious.
- Millennials hold high expectations of their employers.
- They are not afraid to question and voice their opinions. Comparatively, previous generations were subdued and restricted. Millennials understand the importance of expressing their views.
- Millennials are ambitious, confident, and driven towards their ambitions. They are practical and have high aspirations in life.
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Thanks to Characteristics Of Millennials – Personality Traits Of A Millennial (marketing91.com)
